Over 30,000 Falcons fans from around the world joined us online via FalconsLive during the NFL Draft and the State of Franchise events. Our iTV channel streamed over 1.6 terabytes of data, amounting to over 366,000 minutes of pure Falcons fan love.
It was actually a last minute idea put together very quickly. The original idea involved a well known video service that I’ve been playing with for awhile, but the vendor actually didn’t have a phone number anywhere on their website for us to call them! Luckily, there was another solution that was suggested to me by the guys who built Hulu. Hey, with at recommendation like that, has to be good, right?
In the end, FalconsLive was built on the Mogulus iTV platform. The back-end provides server-side switching of video streams – both live, and pre-recorded – so it worked well for our concept. We streamed several web cams from around Flowery Branch, each pushing about 500kbps of bandwidth, mixed with some pre-recorded clips of our draft picks, Thomas Dimitroff’s comments, and more. Needless to say, our IT department was frowning about the bloated T1s.
Some fans got down and nerdy (my favorite kind) and hooked their computers up to their televisions to watch the stream at full screen. Others preferred to spend countless hours in the chat room debating picks and predicting the 2009 season. All in all, I think everybody had a lot of fun, and that’s ultimately what this is all about.
A few dedicated fans also got on Twitter and sent me pictures and videos in response to the event. This makes the experience truly interactive. Fans are always encouraged to contribute their thoughts through video and put their mark on Falcons history. We’ll roll those videos into our stream to ensure everybody hears your voice!
Interactive video is proving to be a warmly welcomed technology in the Falcons fan community, and something we at the Falcons are committed to further explore.
Special thanks to those fans on Twitter who contributed – @G_Martin, @danaedwards, @derekcollins79, and everybody else… Big cheers, and many more to come!




Notes on a FalconsLIFE Future
Social media is maturing at a rapid pace, and updates are on the horizon for FalconsLIFE.
The landscape will be different, but much improved. Some users may not like it much at first, and I expect a good deal of hate mail (lol). However, these are changes happening all around us, in all walks of life, and promise a better experience for everyone after all is said and done.
First of all, time has shown us that the objectives of social media are severely limited within a closed network like FalconsLIFE. There is very little opportunity for growing the network, and creating new experiences is very cumbersome and expensive.
The future of the social grid (mass social networking) is integration with a major platform like Facebook. Such platforms offer application-programming interfaces (API) that allow developers like myself to create Falcons features that integrate with the features of Facebook. This provides many opportunities to enhance the user experience, and it promotes the growth of the Falcons fan community through Facebook’s massive population.
Next, it’s time to embrace online transparency.
We all have stories in the context of anonymity and screen names. We all have friends that we know only by screen name. We’ve all had an experienced tarnished by some nut hiding behind one.
Modern social networks like Facebook and LinkedIn are transparent. Your screen name is your real name, and your avatar is your photo. This promotes true friendships that extend offline. It also encourages proper etiquette and deters most from poor behavior.
Once you get used to it, you realize how much better the experience is when you’re not hiding behind a curtain.
Many more improvements and new features are coming to FalconsLIFE in the next year. I’ll keep you posted here in the blog, but for now, go out and get your Facebook account set up if you haven’t done so already. Connect with your friends, become a fan of the Falcons Official Facebook page, and soon enough you’ll be all set to take advantage of the next era of FalconsLIFE!