Notes on a FalconsLIFE Future

Social media is maturing at a rapid pace, and updates are on the horizon for FalconsLIFE.

The landscape will be different, but much improved.  Some users may not like it much at first, and I expect a good deal of hate mail (lol).  However, these are changes happening all around us, in all walks of life, and promise a better experience for everyone after all is said and done.

First of all, time has shown us that the objectives of social media are severely limited within a closed network like FalconsLIFE.  There is very little opportunity for growing the network, and creating new experiences is very cumbersome and expensive.

The future of the social grid (mass social networking) is integration with a major platform like Facebook. Such platforms offer application-programming interfaces (API) that allow developers like myself to create Falcons features that integrate with the features of Facebook. This provides many opportunities to enhance the user experience, and it promotes the growth of the Falcons fan community through Facebook’s massive population.

Next, it’s time to embrace online transparency.

We all have stories in the context of anonymity and screen names.  We all have friends that we know only by screen name.  We’ve all had an experienced tarnished by some nut hiding behind one.

Modern social networks like Facebook and LinkedIn are transparent.  Your screen name is your real name, and your avatar is your photo.  This promotes true friendships that extend offline.  It also encourages proper etiquette and deters most from poor behavior.

Once you get used to it, you realize how much better the experience is when you’re not hiding behind a curtain.

Many more improvements and new features are coming to FalconsLIFE in the next year.  I’ll keep you posted here in the blog, but for now, go out and get your Facebook account set up if you haven’t done so already.  Connect with your friends, become a fan of the Falcons Official Facebook page, and soon enough you’ll be all set to take advantage of the next era of FalconsLIFE!

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Fans Love FalconsLive

 

www.twitter.com/G_Martin

  twitter.com/G_Martin

Over 30,000 Falcons fans from around the world joined us online via FalconsLive during the NFL Draft and the State of Franchise events.  Our iTV channel streamed over 1.6 terabytes of data, amounting to over 366,000 minutes of pure Falcons fan love. 

It was actually a last minute idea put together very quickly. The original idea involved a well known video service that I’ve been playing with for awhile, but the vendor actually didn’t have a phone number anywhere on their website for us to call them! Luckily, there was another solution that was suggested to me by the guys who built Hulu. Hey, with at recommendation like that, has to be good, right?

In the end, FalconsLive was built on the Mogulus iTV platform. The back-end provides server-side switching of video streams – both live, and pre-recorded – so it worked well for our concept. We streamed several web cams from around Flowery Branch, each pushing about 500kbps of bandwidth, mixed with some pre-recorded clips of our draft picks, Thomas Dimitroff’s comments, and more.  Needless to say, our IT department was frowning about the bloated T1s.

www.twitter.com/G_Martin

  twitter.com/G_Martin

Some fans got down and nerdy (my favorite kind) and hooked their computers up to their televisions to watch the stream at full screen.  Others preferred to spend countless hours in the chat room debating picks and predicting the 2009 season.  All in all, I think everybody had a lot of fun, and that’s ultimately what this is all about.

A few dedicated fans also got on Twitter and sent me pictures and videos in response to the event. This makes the experience truly interactive. Fans are always encouraged to contribute their thoughts through video and put their mark on Falcons history.  We’ll roll those videos into our stream to ensure everybody hears your voice!

Interactive video is proving to be a warmly welcomed technology in the Falcons fan community, and something we at the Falcons are committed to further explore. 

Special thanks to those fans on Twitter who contributed – @G_Martin, @danaedwards, @derekcollins79, and everybody else… Big cheers, and many more to come!

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NFL Mock Draft, Superhero Edition

Okay guys, I want to join the mock draft club, but I don’t know jack about college football.  So, I need some experts to help me match up ideal superheroes with skills that fit each team’s needs.

Post your suggestions in the comments and I’ll fill this out as we go along…

I’ll start with the easiest one, because, well… it’s a no-brainer…

1.  Detroit Lions select Optimus Prime - because they essentially need an invincible object that can transform between an offensive and defensive stature and essentially do everything.

Everyone anticipated Superman, but the Lions noticed that Optimus is a better dancer… YouTube Preview Image

2. St. Louis Rams select ‘The Thing’ (Fantastic Four)

3. Kansas City Chiefs select Iron Man

4. Seattle Seahawks select Mr. Fantastic

5. Cleveland Browns select…

6. Cincinnati Bengals select…

7. Oakland Raiders select Wally “The Flash” West

24. Atlanta Falcons select the Incredible Hulk

32.  Pittsburgh Steelers select Orgazmo

-j

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Ten Random Video Tips

Matt was just on the phone trying to explain the fundamentals of P2/AVCHD video to somebody. I’m still astonished that so many “pros” are clueless about solid state media some 4 years into the revolution.

This reminded me of many PMs I’ve gotten from fans asking for video tips. In the spirit of NAB being next week in Vegas (sadly, we’re not going), I wanted to share some basic tips for you folks.

First, I should note, these are my own recommendations based on what I’ve found works best over the years. Not all pros follow my advice, and video debates are like Macs and PCs… there is no end to it.

  1. Never record or capture in an interlaced format (i.e.,30i). Computer displays and all modern plasma / LCD televisions are progressive displays. Playing back interlaced footage on a progressive display just looks like crap. Always record in a progressive format (i.e.,30p), edit on a progressive time line, and encode to a progressive output.
  2. Avoid the color red as much as possible. If you have to shoot red (like we often do at the Falcons), use as much polarizing as you can get away with, and expect some extra time in post to keep the reds from going flat. The red color channel suffers the most in compression, so your reds tend to lean orange or pink and go flat or muddy.
  3. Don’t use a wide angle lens for a close up. The distortion makes everyone look like a smurf.
  4. Use your zebra patterns… if you don’t know what that means, look it up.
  5. If you’re shooting fast action shots, like sports, go with the highest frame rate you have – like 60p. This ensures you get data fast enough to avoid motion blur. I like having the option to remap the time too, gradually slowing down a shot for a moment of slo-mo for a big hit. You burn more data at 60p, but it’s a must when shooting fast action. Make sure you also turn off frame blending in your NLE, otherwise, you’ll get ugly blurring anyway – defeating the purpose of the faster rate.
  6. If you can, keep your iris (or aperature if shooting DSLR) all the way open, and use glass filters to stop down the light. This allows maximum detail and depth to enter the camera. If your image is flat with dull colors, it’s probably because you use the camera’s built-in (faux) light control too much.
  7. Autofocus sucks… unless you’re shooting news, maybe. Sure, the image might go blurry every now and then if you’re trying manual focus – but it’s so much more interesting! Not to mention, autofocus is always pulsing, so the footage wears down your eyes if you stare at it very long.
  8. Use the color tools in your NLE or compositing software – specifically chromatic aberration, shoulder, and channel saturation. You can make a crap shot look awesome with mastery of those.
  9. Practice the concepts of depth of field, triangular or 9-square composition and LIGHTING. If you don’t know what that is, look them up…
  10. Know the basics of codecs, containers, and compression. For example, h.264 is a codec… Quicktime MOV is a container… 1.5Mbps VBR @ 24p is a compression. All together, you have a movie file.

That last tip is one of my biggest pet peeves. I’m often asked to convert a P2 to Quicktime. That’s like asking me to convert a cardboard box to a plastic bag, while your intent is for me to provide the ideal container to hold a particular product.  If I don’t know what the product is, the container selection is null.

Another pet peeve of mine that will make you sound silly is asking for an uncompressed MOV. Unless you shoot raw video, and I doubt you do, the footage is compressed. When you uncompress it, you do not gain quality – you merely bloat the file by filling it with every possible instruction it may encounter so that almost any video player can read it. That’s like dumping every topping available on a pizza because you think it’s going to make everyone happy, when actually all you get is an expensive, heavy pizza that tastes like crap and gives everyone diareaha.

Instead of asking for an uncompressed video, request an intermediate codec with lossless quality (no loss of quality). You’ll sound more intelligent and save yourself from additional agony of an enormous file.

Next time… photography… maybe.

Cheers.

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Browser Headaches

Every time Microsoft releases a new version of Internet Explorer, web developers world wide reach for a pain reliever of choice.  Each IE release has a unique behavioral complex of its own, and often requires developers to write special scripts, CSS and markup hacks outside the W3C standard and valid code we write for more modern browsers like Firefox.

This made me curious what browser Falcons fans use.  In my experience, tech analytics tend to be skewed and border-line irrelevant, so I’d like everyone to answer this simple human interface poll so I can measure how much relevance I should put on each respective browser.

What web browser do you use most?

View Results

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Riddles of True Progress

We continue to hear so much negativity about the state of our respective businesses. It’s also clear to see the concern throughout the faces of leadership.

I’ve spent the better part of the last 10 years working in troubled environments. In fact, I can’t recall ever working in a flourishing business. My career began on the downside of the dot-com bubble, and ever since I’ve worked in the face of downsizing, budget cutting, and insecurity.

That’s partially my reason for being characteristically and intuitively pessimistic. Behind my protective personality, though, I’m very encouraged by challenge.

One ideology that motivates me is the view that no one really accomplished much in a time of prosperity. Also, the observation that we cannot have prosperity without the accomplishments achieved in times of despair.

Problems present opportunities. It’s a fundamental rule of nature. We all think that’s obvious, but it is becoming apparent to me that all of us are blinded during an onslaught of bad news. Thus, I wanted to send out a reminder, and suggest that we spread this ideology.

It’s certainly not an easy challenge, and no guarantee we will all succeed. However, we do not get many opportunities in life with the potential to solve the riddles of true progress.

Embrace it.

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Fan Props: Launch of Falcon 1

I discovered a devoted Falcons fan in Charlotte, NC through Twitter and just had to prop this guy for spending his New Year’s Day with his kids… launching a home-made water bottle rocket named Falcon 1.

YouTube Preview Image

Visit his blog sometime, he is a fellow techie with some interesting insights, and just happens to be employed by my own former paychecker, Bank of America… http://www.danaedwards.com/?p=50

Send me links to your videos depicting more bazaar ways you support the Falcons. I love it!

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Project Notes: Intro Video Visual Effects

I’ve been pleasantly surprised by the positive response from the splash page intro video. We all really appreciate the compliments!

One thing I enjoy about movie extras is the before-and-after effects stuff. Since we use a bit of blue screen and digital alteration in the intro video, I wanted to show you guys a split-screen of the raw vs. the final. I’ll spare you the technical details this time.

Cheers!

http://www.vimeo.com/2673273
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Project Notes: MyFalconsTickets.com

Thousands of Falcons fans and their friends are now enjoying and sharing our latest AtlantaFalcons.com production; a video with a little something special titled “Finding the One.”

http://www.myFalconsTickets.com

The production features Matt Ryan, John Abraham, Coach Smith, Thomas Dimitroff and Arthur Blank. Also performing as themselves are Rich McKay, scouts Les Snead, Ran Carthon, Dave Caldwell and Robinson Payne, doctors Ron Medlin and Scott Gillogly, and rounding out key performances by coordinators Mike Mularkey and Brian Vangorder.

Fan response has been a bit of a surprise. We received a couple hundred emails in the first 24 hours with enormous compliments. Executives from companies large and small have called in asking what big agency produced the project. I guess it is difficult to imagine a small group of guys sharing an office here at Falcons headquarters in Flowery Branch could pull off such a thing.

The magic behind the project is the Flash video container and Actionscript programming. It is extremely time consuming, tedious work with no real blueprint or pattern to produce. However, after several late nights I was able to figure out some solutions for what we wanted to do.

As for the video specs – it was all shot with an HVX200 with P2 in 720/24pN. The color was heavily modified with Apple Color, and meta data was written on every single frame using After Effects.

Many thanks to J.Mike Moore for handling all the daily tasks in new media while the rest of us were out working on this thing.

Let me know what you thought in the comments!

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Noise: Bucs at Falcons

The nerve-squeezed Georgia Dome crowd took a deep breath and fired an average 100.1 dB at the Bucs yesterday; a peak of 105.7 dB with a minute left to play in the 1st quarter.

Fans will get one more shot to break the 117.9 dB record set at the end of the Bears game coming up December 28 when the Rams pay a visit to the Georgia “Pwn” Dome.

http://pierian.atlantafalcons.com/noise

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